The Sales Funnel For Effective Online Marketing
Since ancient times sales funnels have always been part of traditional marketing and business. Recently, however, it seems that funnels are getting talked about everywhere on the internet.
People want to learn more about the concept of marketing and how it can be utilized to enhance their online marketing strategies. Continue reading if you want to learn more on the sales funnel to ensure Internet marketing success.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. This marketing concept uses the word "funnel" to refer to the sales process from beginning to end. It is a wide entry point for potential customers called "Unqualified Prospects" at its top and a smaller opening for conversion sales at the lower end. This is a good comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel are those who we may consider as "unqualified prospects"; these are folks who could need your services or products however, you've never contacted them before. There will be a lot of opportunities and sales later and you'll have people who've purchased your product/service.
Another reason the concept of a lead generation funnel works is because it allows you to monitor your potential prospects actions at different stages of the expanded sales process. Using the sales funnel, through figuring out the quantity of prospects who are qualified throughout the process, it is possible to predict the amount of potential customers that will, after a while, become actual customers.
You can make use of the sales funnel to identify where and how your sales procedure is working or failing, and whether you're not attracting enough potential customers. This will allow you to decide the areas you need to concentrate your efforts and to keep sales at a necessary level and, in turn, achieve your marketing objectives. It's used as a method to gauge and manage the customers sales process.
The Sales Funnel Top Front - End
The top of your sales funnel is going to be the most active part of your process and requires the most consistent testing. There are virtually endless front-end strategies that are limited only by your creativity and resources.
The main goal of the front-end will be to attract potential clients and turn them into buyers later on in the selling process.
When a prospect decides to sign up or purchases the product or service you provide and is "qualified". This is when in the sales funnel that the potential customer or "Unqualified Prospect" becomes a qualified lead due to an action that may have enough interest to buy your product or service.
Your front-end should be able to drive specific traffic to your site or blog. The most efficient methods and resources for doing this include article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, forums, blogging as well as content marketing.
There are many methods to "qualify" an "unqualified prospect. One of the most effective ways to qualify prospects is by creating a squeeze page. This allows you offer something of value related to your product that users can receive for free or at a substantially lower cost in exchange for their email address and name. There are many products available, including newsletters, videos, email courses ebooks, as well as related reports.
So we realize that the front end of your sales funnel is where people are drawn into your sale funnel. What about the back end?
The Back-End or Bottom of the Funnel
The bottom or back end of the funnel where the main profit and sales are generated. It usually contains your higher priced products. These would all be related to the same niche however in different formats such as video, audio or live interactions.
The primary difference between the front-end and back-end lies in the kind of client and the cost of the product or service which is offered.
While it's true that just one percent, or 1-2%, from the overall number of folks entering into your front - end, will be at the back end. This is fine, given the fact that this particular small percentage will invest a much larger amount of money.
It's clear that while front-end services or products can be priced under $100, back end products and/or services are often priced in the 100s to 1000s. This makes the back-end or bottom of the funnel sales funnel to be the main source of revenue for your Internet company, and it's the most predictable and solid area in this sales funnel.
Like I said the sales funnel can be as easy or complex as your imagination or resources permit.
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