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What is a Marketing Funnel

Apr 6

What is a marketing funnel and why is it important for every marketer online create one?

It's a marketing strategy that you use to persuade potential customers to buy your products. This is a sales process in which someone visits your website to look up information that will help them solve their issue. You can establish a relationship with each person by using specific tools.


This will allow you to fully understand your customers' requirements. This will enable you to give the best information possible to every visitor. When you have gained the trust of a potential customer, that visitor will feel more confident purchasing items. The visitor then becomes a customer.

Certain customers turn out to be very loyal customers, willing to purchase any product you promote. A marketing funnel consists of all the steps needed to convert a regular user of your site into a loyal client and buy every product that you sell.


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This is the ultimate goal for any internet marketer. It is achievable with a well-designed funnel.

Your marketing tools are catching people's attention and drawing them into your funnel. When they complete the PERSONAL questionnaire, they will be automatically enrolled in the funnel. Because they are not going to opt into your business lead-capture page I'm using the term "personal". They are looking to be a leader and not a company.

The page for lead capture acts as the entry point into the funnel. By clicking the "Sign up now" as well as "Enter Here" buttons will allow you to enter a new realm of marketing via network.

The most appealing part is that they are qualifying themselves to do it. It is their decision. They don't need to pay you as a leader or mentor. You could also demonstrate to them how they can get more leads and cash into their businesses.

This is the way the typical marketing channel functions.

To draw customers to your product, you need to offer them an opportunity to win a prize on the "front end". You will need to sign up to get the product (also called opt in) and then enter your email address and your name. Then, they will be added to your email mailing list.

Now, you've got those contacts on your list of email addresses and can send other related offers to them that they may be interested in.

By signing up for the free offer will take them to a page that has low-price deals or what's called"a "trip wire offer". This is the moment they will be taken to the "back end" of your funnel.

If they purchase the bargain deal, they will be added to another related offer at an even higher cost (normally called an "upsell"). If the buyer purchases the higher-priced offer, they will again be taken to the next related product with a more expensive cost. The process could be repeated for a number of years.

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For more information learn more, visit this channel for additional digital and marketing information.

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